GRAPHIC DESIGN
These images showcase a selection of my graphic design work, each reflecting different visual strategies and brand directions. From bold typography and vibrant color palettes to clean layouts and subtle textures, these projects highlight my approach to creating memorable and effective designs.
KAISER PERMANENTE
This Kaiser Permanente flyer was created for the 2023 open enrollment period in Colorado, reflecting the region’s outdoor-loving, family-oriented culture. I carefully selected imagery and design elements that aligned with the brand’s identity, while capturing the sense of community and togetherness that defines Colorado’s lifestyle. This approach helped convey Kaiser’s commitment to caring “for all that is you,” resonating with local audiences in an authentic, meaningful way.
MOMA
These mock-ups envision how the “NOW THEN” exhibition branding could appear in a MoMA context. The top design sets the tone, while one image places the graphics on a curved outdoor advertising stand, and another adapts the visuals for a digital screen in a subway or transportation hub. Together, they showcase the exhibition’s adaptability and cohesive presence across different public spaces.
