LOS ANGELES, CA

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MICHELLE HERNANDEZ

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MIHERNANDEZ009@GMAIL.COM

OPEN TO RELOCATION

SUMMARY

Passionate designer with a track record of transforming data-driven insights into seamless, user-centric experiences. Skilled in UI/UX design, problem-solving, competitive research, and audience engagement. Bridging the gap between design and business goals to drive brand growth, sales, and customer retention; with expertise in content strategy, product marketing, and digital storytelling, I love to craft intuitive designs that not only enhance usability, but also fuel engagement and conversions across platforms.

SKILLS

Design & Product Strategy

  • UX/UI Design, Wire framing, Prototyping, Go-to-Market Strategies

  • Roadmaps, Cross-Functional Collaboration, Agile Methodologies

User Research & Data Analysis

  • Usability Testing, A/B Testing, Data-Driven Decision Making

  • Competitive Analysis, Audience Segmentation, Market Research

Technical Tools & Development

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)

  • Figma, Mural, SharePoint, Procreate, MacOS

  • 3D Printing, 3D Modeling (blender), C++, C#, SQL

WORK EXPERIENCE

Freelance, Los Angeles, CA 01/2017- present

Product Development Marketing & Content Designer                  

  • Drove a 65% increase in referral traffic through strategic audience targeting, competitive research, and platform-specific content development.

  • Spearheaded social media growth strategies that led to an 80% boost in organic traffic and engagement across Instagram, YouTube, and TikTok in under 2.5 weeks.

  • Developed content and marketing assets that reached over 2 million followers, optimizing brand visibility and engagement across high-traffic digital platforms.

  • Managed cross-platform brand identity using Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) to produce high-quality visual content to reinforce brand messaging (Graphic Design, Illustration, etc.)

Kaiser Permanente, Remote 06/2023-9/2023

Marketing Content Designer (Internship)

  • Contributed to Kaiser’s Brand Refresh Project, developing a scalable design system that aligned with B2B and B2C brand positioning, ensuring ADA compliance and user accessibility.

  • Designed high-impact digital campaigns that maintained authenticity while strategically marketing to niche audiences for increased engagement.

  • Conducted in-depth market research to refine brand positioning and messaging, ensuring alignment with target audience behaviors and digital engagement trends.

  • Enhanced brand identity by retouching photography to align with Kaiser’s visual standards and core brand values, ensuring consistency across digital and print assets.

  • Developed an internal employer catalog, streamlining hiring processes and enabling managers to browse thousands of employee profiles with improved UX functionality.

  • Analyzed performance metrics and user feedback to refine platform usability, increasing efficiency in hiring workflows and digital asset navigation.

EDUCATION

Cal State University of Long Beach Long Beach, CA

Bachelors of Arts, Fine Arts                                                                                                          Graduated

  

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