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MICHELLE HERNANDEZ

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MIHERNANDEZ009@GMAIL.COM

OPEN TO RELOCATION

SUMMARY

Mobile-first Product Designer with a strong background in UX/UI, branding, and digital strategy. Completed Meta’s React Native Developer Certificate to expand into cross-platform mobile development. Skilled in building accessible, user-centered interfaces that bridge visual design and technical implementation. Passionate about using research, empathy tools, and iterative prototyping to create scalable digital experiences that drive engagement and business growth.

SKILLS

Design & Product Strategy

  • UX/UI Design, Wire framing, Prototyping, Go-to-Market Strategies

  • Roadmaps, Cross-Functional Collaboration, Agile Methodologies

User Research & Data Analysis

  • Usability Testing, A/B Testing, Data-Driven Decision Making

  • Competitive Analysis, Audience Segmentation, Market Research

Technical Tools & Development

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)

  • Figma, Mural, SharePoint, Procreate, MacOS

  • 3D Printing, 3D Modeling (blender), C++, C#, SQL

WORK EXPERIENCE

Freelance, Los Angeles, CA 01/2017- present

UX/UI DESIGNER & PRODUCT DEVELOPMENT                  

  • Drove a 65% increase in referral traffic through strategic audience targeting, competitive research, and platform-specific content development.

  • Spearheaded social media growth strategies that led to an 80% boost in organic traffic and engagement across Instagram, YouTube, and TikTok in under 2.5 weeks.

  • Developed content and marketing assets that reached over 2 million followers, optimizing brand visibility and engagement across high-traffic digital platforms.

  • Managed cross-platform brand identity using Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) to produce high-quality visual content to reinforce brand messaging (Graphic Design, Illustration, etc.)

  • Designed and developed responsive digital products for web and mobile, including UI systems, wireframes, and clickable prototypes 

  • Applied React Native and Expo to prototype and build mobile-first features across freelance projects 

  • Conducted UX research, created personas, user journeys, and storyboards to guide feature design and improve end-to-end flows 

Kaiser Permanente, Remote 06/2023-9/2023

Marketing Content Designer (Internship)

  • Contributed to Kaiser’s Brand Refresh Project, developing a scalable design system that aligned with B2B and B2C brand positioning, ensuring ADA compliance and user accessibility.

  • Designed high-impact digital campaigns that maintained authenticity while strategically marketing to niche audiences for increased engagement.

  • Conducted in-depth market research to refine brand positioning and messaging, ensuring alignment with target audience behaviors and digital engagement trends.

  • Enhanced brand identity by retouching photography to align with Kaiser’s visual standards and core brand values, ensuring consistency across digital and print assets.

  • Developed an internal employer catalog, streamlining hiring processes and enabling managers to browse thousands of employee profiles with improved UX functionality.

  • Analyzed performance metrics and user feedback to refine platform usability, increasing efficiency in hiring workflows and digital asset navigation.

EDUCATION

Cal State University of Long Beach Long Beach, CA

Bachelors of Arts, Fine Arts                                                                                                          Graduated

  

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