Case Study: bark! bark! - A Mobile App for Pet Care Services

Role: UX/UI Designer
Duration: 2 WEEKS
Tools Used: Figma
Methodologies: User Research, Wireframing, Prototyping, Usability Testing, Agile Sprints

PROBLEM STATEMENT:

Pet owners struggle with booking, tracking, and managing pet services in real-time. Bark! Bark! needed a user-friendly, accessible, and efficient mobile app to enhance customer experience and streamline operations.

Key Pain Points:

  • No centralized place for booking and tracking visits.

  • Lack of real-time updates on pet status.

  • Manual receipts and check-ins causing inefficiencies.

RESEARCH & DISCOVERY

To validate the problem, I conducted:

  • User Interviews – Spoke with 5 pet owners to understand their frustrations and needs.

  • Competitive Analysis – Studied existing pet service apps (e.g. ZOOMROOM, MODERN ANIMAL) to identify gaps in UX.

  • Survey Results – Collected data from 3 users, revealing that 60% wanted live pet status updates.

  • Users wanted transparency – Real-time notifications and status updates were a top priority.

  • Simplified booking flow – A complex checkout process discouraged repeat bookings.

  • Trust & credibility – Users needed clearer vetting info on staff before booking.

Findings

Bark! Bark!

Bark! bark! is a franchise business that caters to pets and their owners. It has different services from grooming, daycare and boarding.

  • An App for the following:

    • Quick information

    • Profile swaps

    • Check ins

    • Live updates

    • Visit History

    • Receipts

UX/UI Goal

create a design that can be easily managed and help customers get answers quickly.

    • User Friendly Navigation

    • Filters

    • Action Buttons

    • Having all services in one place

Solution

Developed a navigation system with quick-access features, streamlining data retrieval for customers and the business

  • I spearheaded the initial concept design by identifying what would be great B2C feature. This was done by maintaining consistency with the company’s aesthetics and values, I ensured the system felt cohesive and inviting, while holding a priority for the customers.

RESULT

A/B TESTING

USER FEEDBACK:

  • PROBLEM: BLACK AND WHITE FELT TOO DULL

  • SOLUTION: STAYING MORE COHESIVE WITH THE BRANDING WHILE MAINTAINING WAG/ADA GUIDELINES

  • PROBLEM: USERS WANTED AN INVOICE SECTION

  • SOLUTION: CREATED A QUICK FEATURE FOR ALL INVOICES FOR SERVICES

Flow 1: Upon opening the app, users are greeted with a loading screen for a seamless transition into the login page.

Flow 2: The mobile landing page allows users to switch between pet profiles, access live updates, and engage in real-time chat. These simple features reduce the need for phone calls by providing quick access to important information anytime, anywhere, enhancing convenience for both customers and staff.

Low-fidelity wireframes

I sketched out initial wireframes to explore layout ideas and navigation flow.

NEXT STEPS

  • Integrate pet health tracking - Provide automated reminders for upcoming vaccination expirations and medical check-ups, ensuring pet owners stay informed and their pets’ health records remain up to date.

  • Introduce a Pet Care Notes Feature – Enable pet care providers (daycare, boarding, and grooming services) to log daily updates and observations about a pet’s well-being. This could include behavioral notes (e.g., “Needed alone time due to overstimulation”), health concerns (e.g., “Groomer noticed signs of an ear infection”), or incident reports (e.g., “Dog had a minor scuffle with another pet”). This feature helps owners stay informed about their pet’s experiences and overall health while in care.

Prototype